KLAUDSTAG BRANDING AND PACKAGING DESIGN
We were hired by a new e-liquid company, Klaudstag, to help bring their brand to life. The goal was to create something that would merge the Japanese fascination with Americana, a hint of Jack Kerouac, and a refined and elevated look in a category that tends to be bubblegum and cotton candy. The task also included ideating a lifestyle photoshoot, look book and apparel that you will see later on.
Below are samples of our mood board as well as mockups up of the label & boxes.