We worked with Brightwater Clothing & Gear, a heritage and outdoor clothing retailer in located in Excelsior and Edina, Minnesota, to create a fall/winter lookbook and build a new website that was a representation on their in-store experience. 

For the lookbook shoot, we traveled to Lake Vermillion to owner Bill Damberg's family cabin that sits on an island that can only be reached by boat or snow mobile and was built by the legendary Duluth-based architect David Salmela. It was our goal to show Brightwater's products in action in addition to constructing cohesive looks with Brightwater's range of carefully curated, high quality products. 


Bodega Ltd.

Creative Direction
Web Design


Photography: Ashely Camper
Models: Erik Eastman, Stephanie Meyer, Billie Nelson